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Graphic Design
Course Descriptions
Mandatory Core Courses
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GRDS101
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Graphic Design I
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6 cr.
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This is an introductory studio to Graphic Design methods and processes, where fundamentals of visual communication are addressed. The studio starts with basic investigations in the development of visual form, and moves to gradually cover more complex components of graphic design dealing with the construction of meaningful visual messages and the organization of information
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| Prerequisite:
ARCH100
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| Corequisite:
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| Syllabus:
n/a
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GRDS203
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Graphic Design III
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6 cr.
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This studio focuses on processes of visual communication through diverse theme-based projects in which issues of meaning analysis/production, audience interpretation and the cultural implications of design are emphasized. Through these projects, aspects of image making, type/image relationships, visual narrative, and complex information organization will be explored.
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| Prerequisite:
GRDS202
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| Corequisite:
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| Syllabus:
n/a
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GRDS305
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Graphic Design V
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6 cr.
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A studio course in package design and the principles of advertising campaigns, focusing on the competition within a given market. Projects are mainly commercial.
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| Prerequisite:
GRDS304
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| Corequisite:
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| Syllabus:
n/a
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GRDS325
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History of Graphic Design
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3 cr.
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A course that addresses graphic design as a critical discipline. The course is guided by various interpretative inquiries into the history and theory of visual communication.
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| Prerequisite:
ARCH224
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| Corequisite:
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| Syllabus:
GRDS325.pdf
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Elective Courses
The elective courses in the Graphic Design program are offered
within the Department of Architecture and Design and are
open to students in all Faculties. They are distributed
into two categories: Media and Presentation; History, Theory,
and Methodology. Electives are chosen under the guidance
and advice of the assigned adviser and in accordance with
the load distribution mentioned earlier under program description.
The following list of courses is subject to change as new
electives are introduced every year.
Media and Presentation
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GRDS011
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Arabesque
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3 cr.
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A course that deals with the artistic references which inspired Arabic and Islamic arabesque from previous cultures. This course investigates its history from the Omayyad to the Ottoman empires and its artistic and aesthetic values.
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| Prerequisite:
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| Corequisite:
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| Syllabus:
n/a
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GRDS012
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Expressive Electronics
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3 cr.
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Expressions in computer generated graphics cannot be realized without the use of technological tools. As digital technology has overwhelming flexibility and possibilities, it poses dangers as a tool for communication. Projects in the course involve developing digital metaphors that communicate a message.
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| Prerequisite:
GRDS212,213
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| Corequisite:
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| Syllabus:
GRDS012.doc
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GRDS025
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Silkscreen
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3 cr.
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An introductory course to the silkscreen printing process. The students will learn the techniques of silkscreen printing by producing their own works of art in this printing method. In addition to being a medium for artistic expression, silkscreen printing is widely used in the industry of package design.
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| Prerequisite:
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| Corequisite:
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| Syllabus:
n/a
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GRDS040
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Design for the Web
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3 cr.
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Implements the designer’s knowledge, flexibility, and confidence in working with the web using images, animations, sound, and text. It covers the basics of HTML and ActionScript, working with both Macromedia Dreamweaver and Flash. It offers students an environment where they can experiment and interact with technology, and most importantly learn the back-end of Web design in conjunction with the front-end.
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| Prerequisite:
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| Corequisite:
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| Syllabus:
n/a
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GRDS041
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GraFix in the Environment
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3 cr.
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We are bombarded daily with visual, clutter, noise, buildings, people, beggars, cigars, clothes, shops, garbage, cars, horns, broken sidewalk… Name it! Then there is signage, posters and billboards! All are components of our "Grafix in the Environment!" In this course students look at the printed message [through posters and billboards] and the informational/directional message through signage. This course is based on research, presentations and a series of small projects illustrating the various aspects of this course.
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| Prerequisite:
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| Corequisite:
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| Syllabus:
n/a
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GRDS043
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Personal Expression Through Serial Media: Zines, Comix, and Art Books
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3 cr.
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Printed matter has historically provided a way for artists to express themselves. This class studies alternative media and builds upon the lessons learned in the publication design class. These lessons are applied to a variety of specialized publications allowing students to focus on their content while developing their form. Using printing methods both high- and low-end as well as high- and low-tech, students explore the ways in which serial media provide an outlet for personal expression.
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| Prerequisite:
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| Corequisite:
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| Syllabus:
GRDS043.pdf
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GRDS047
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Flirting with Type/Moving Typography
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3 cr.
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A course on type that moves, changes, deforms, blurs, and interacts. Working with the fundamentals of printed typography, it will build upon them using additional layers that can be achieved with animation. Basic visual exercises and more complex experiments and projects will cover subjects such as intonation to express voice through type; space navigation through text to achieve alternative reading procedures; and combination in form of typographic performance (Latin and Arabic typography).
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| Prerequisite:
GRDS315
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| Corequisite:
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| Syllabus:
n/a
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History, Theory, and Method
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GRDS036
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Seeing Rude and Erudite
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3 cr.
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This seminar proposes an investigation of seeing understood both as an authoritative discourse and as an embodied physical sensation. The aim and ambition of this seminar is to question the register of the visual as an authority and to indicate that which remains unrecognized in the act of seeing; namely the corporeality of eyes.
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| Prerequisite:
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| Syllabus:
n/a
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